Entrepreneur and influencer Laila Högfeldt started her beauty brand Lenoites in April 2021 and has since worked hard to establish stable sales. Recently, the products were launched with retailers Lyko and Meds.

Lenoites CEO and founder Laila Högfeldt’s business idea is based on close relationships with her Instagram followers. She believes that being responsive to what has been missing in the market over the past 10 years has been a major success factor and one of the reasons the company is now available at both Lyko and Meds.

– From the start, the idea has been to create high-quality beauty products that you wish existed. It’s of course really exciting to now see the products with major retailers. It’s a sign that we have succeeded, she says.

Lenoites was launched in April 2021, and in the first 8 months, it generated nearly one million SEK in revenue, primarily through their own website. By being featured with large retailers, Laila Högfeldt hopes to further increase her revenue.

– It will be very exciting to see how this collaboration can contribute to Lenoites' growth. We want our products to be easily accessible to everyone, and this is a step in the right direction, she says.

The company’s signature product, the eyelash serum, is developed with 100% natural and powerful ingredients, and the number of positive reviews is at an all-time high. A new product, eyebrow serum, is also being launched, developed with the help of market research and a lot of studies.

– My strategy is to continue having a dialogue with my market through social media. It’s a concept that benefits both my customers and the company, concludes Laila Högfeldt.