Our Founder

Laila Högfeldt

Laila Högfeldt is an entrepreneur, beauty expert, and the founder of Lenoites. With a sharp business mind and a passion for beauty, she has built one of Sweden’s fastest-growing beauty brands.

Starting as a self-made influencer, Laila transformed her love for beauty into a successful company, creating products designed for effortless elegance. With a focus on high-quality formulas and timeless aesthetics, she continues to shape the industry—making everyday luxury accessible to everyone.

Our products

Hello Beautiful, Yes You.

At Lenoites, we believe that beauty is an expression of well-being and joy, and that living in the moment is essential. No matter where you are on your journey through the world of beauty, we want to be there to support and encourage you—because we know that you radiate confidence and uniqueness.

Our ingredients

HIGH-PERFORMING, CLEAN, AND EFFECTIVE PRODUCTS.

At Lenoites, we prioritize safety, performance, and transparency. We always choose the most natural ingredients possible, ensuring they are carefully selected, thoroughly tested, and responsibly sourced. Our formulas are continuously refined to deliver effective beauty without compromise.

  • No Phthalates

  • No Parabens

  • No Animal Testing

  • No Mineral Oils

Sustainability

INNOVATION ELEVATES BEAUTY.

At Lenoites, we are committed to creating clean, high-performance products that are as good for you as they are for the planet. We uphold the same high standards of transparency and quality in our packaging as we do in our carefully selected ingredients, constantly striving to reduce waste and minimize our environmental impact.

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