On December 17, Laila Högfeldt, from Borås, woman behind the brand Lenoites, will be a guest on Musikhjälpen in the so-called "glass cage," which this year is located in Norrköping. This year's fundraiser is dedicated to vulnerable children and children's rights.

A week ago, Laila posted on Instagram Stories that she wanted to donate clothes. A follower then suggested that she do it through Musikhjälpen. Laila loved the idea, and so did Musikhjälpen. However, instead of donating clothes, she is launching a competition where participants can win beauty products from Lenoites, with all proceeds going directly to this year’s fundraiser, "For a World Without Child Labor."

Musikhjälpen’s hosts, Brita Zackari, Anis Don Demina, and Oscar Zia, will be locked inside the cage from December 13–19, with the mission to raise as much money as possible. Throughout the week, they will welcome guests who, in various ways, can support the cause.

— It feels incredibly fun and exciting to have been invited. The best part is that I get the opportunity to contribute to a greater cause—ensuring that children get to be children, says Laila Högfeldt.

The brand Lenoites was launched this past spring and is already on its way into major retailers. The prizes will include 10 sets containing Laila’s favorite products from Lenoites, each valued at 1,400 SEK, as well as a private "beauty session," where the winners will receive a personal beauty consultation with her online.